Case Study

ICI Paints (B): Considering global product organization

20 pages
August 1993
Reference: IMD-3-0558

Concentrates on organizational issues of ICI Paints and does not deal with particular business initiatives considered for the future. Good forum for raising questions on how a global company might be run, in particular geographic vs. segment organization.

Keywords
Global Strategy, Paint
Settings
World/global
1989
Type
Field Research
Copyright
© 1993
Available Languages
English
Related material
Teaching note, Video
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