Case Study

Hilti Corporation (A)

7 pages
June 1997
Reference: IMD-3-0697

Hilti has a strict global strategy which all country organizations follow. However results in Hong Kong have deteriorated since the new strategy was enforced – which does not allow sales through dealers. Should an exception be made? Simply for Hong Kong, or for the region? The company has been very successful with its standardized approach elsewhere in the world.

Keywords
Global
Settings
1993
Type
Field Research
Copyright
© 1997
Available Languages
English
Related material
Teaching note, Video
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