Case Study

Hedblom (C)

9 pages
December 1968
Reference: IMD-3-0188

The case describes the situation of the young general manager of the company one year after he took office. Having pursued during the first year a strategy of survival, he is now faced with broader opportunities.

Keywords
Marketing Strategy, Clothing
Settings
Sweden
1968
Type
Field Research
Copyright
© 1968
Available Languages
English
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