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Case Study

Gramophone Company of India (B): Operating in the digital age

By Nirmalya Kumar and Brian Rogers

8 pages

October 2000

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Reference: IMD-5-0569

This case is a follow-up to the A case, titled Gramophone Company of India (A): The Digital Distribution Challenge. It chronicles the decisions taken by top management in August 2000 regarding the company’s Internet and e-commerce strategy for each of its principal divisions. The B case also introduces some of the more recent developments in the worldwide music industry, such as the growing popularity of Napster, whose software permits music lovers to download music free of charge. Participants will be challenged to think about how Gramophone should respond to the threat of rampant piracy and how the music industry will be transformed by the digitization of music.

Keywords

Distribution, Internet, Music

Settings

India
2000

Type

Published Sources

Available Languages

English

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