Gramophone Company of India (B): Operating in the digital age
This case is a follow-up to the A case, titled Gramophone Company of India (A): The Digital Distribution Challenge. It chronicles the decisions taken by top management in August 2000 regarding the company’s Internet and e-commerce strategy for each of its principal divisions. The B case also introduces some of the more recent developments in the worldwide music industry, such as the growing popularity of Napster, whose software permits music lovers to download music free of charge. Participants will be challenged to think about how Gramophone should respond to the threat of rampant piracy and how the music industry will be transformed by the digitization of music.
2000
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Gramophone Company of India (A): The digital distribution challenge
- Gramophone Company of India (A): The digital distribution challenge (Abridged)
- Gramophone Company of India (B): Operating in the digital age
- Gramophone Company of India (A): The digital distribution challenge
- Gramophone Company of India (A): The digital distribution challenge (Abridged)
- Gramophone Company of India (B): Operating in the digital age
Case reference: IMD-5-0568 ©2000
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Case reference: IMD-5-0567 ©2000
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Case reference: IMD-5-0569 ©2000
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