Case Study

Giger case: The making of an entrepreneur

7 pages
October 1997
Reference: IMD-3-0729

The Giger case shows the career path of a young man driven towards the creation of his own group of companies in the publishing field. It is an example of the entrepreneurial spirit, describing how one man built and acquired companies with few financial resources, but with a large degree of personal persistence and competence in this particular industry.

Keywords
Publishing
Settings
1996
Type
Field Research
Copyright
© 1997
Available Languages
English
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