IMD ACE: 10 years of Lean start-up - theory & practice

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Date Monday, October 23, 2017
Time 17:00 - 19:00
Speaker(s) Fredi Schmidlim and Adrian von Orelli of Pragmatic Solutions.
Fabian Scherer of SBB

IMD ACE Zurich chapter is pleased to present "10 years of Lean start-up - theory & practice" seminar in collaboration with Pragmatic Solutions.

This interactive discussion will focus on practical business applications of Lean Startup and Lean Innovation methodology and thinking.

About 2500 customers registered for the 100 «SBB Green Class» passes after its launch in January 2017. SBB offers this door-to-door-mobility service as a one year market test in cooperation with BMW and accompanying research by ETHZ. In June 2017 a similar pilot with e-bike has been launched.

Fabian Scherer, MSc ETH, Chief Product Owner SBB “Green Class” will share his thoughts how he and his team managed to launch this service within only 4 month after the initial idea using Agile and Lean methods.

Event agenda:

17:00 Welcome
17:05 Introduction "Lean Startup"
17:30 Experience report from SBB “Green Class”
18:30 Q&A and Networking
19:00 Closing


The Online IMD ACE community is vibrant and well complements face-to-face events. On the community you can access the recordings the previous events and take part in discussions around entrepreneurship and innovation.

Venue Technopark Zurich
Pascal Room, 3.OG Technopark Zurich, Technoparkstrasse 1
Dress Code Business Casual
Registration Deadline Friday, October 20, 2017
Contact Igor Karpachev

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