A Social Strategy: How We Profit From Social Media

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Date Thursday, September 22, 2016
Time 15:00 - 18:00
Speaker(s) Jan Mikolaj Piskorski, Professor of Strategy and Innovation, IMD
Description

Leading Digital Business Transformation
lecture by IMD Professor Jan Mikolaj Piskorski
followed by informal networking

Misiek is a Strategy and Innovation professor and one of Program Directors for Leading Digital Business Transformation Executive Program at IMD. He is an expert on how firms can successfully leverage social platforms to build social strategies. He applies many of these insights to large organizations as they seek to become more agile. He has documented this research in a book called ‘A Social Strategy: How We Profit From Social Media’, published by Princeton University Press in 2014.

After the lecture we will discuss digitalization impact on the Polish market and businesses with special guest Executives. The lecture and discussion will be followed by networking.

Do not miss it! We are partnering with Onet – Ringier Axel Springer Polska – to make it a great event, with guests from various industries joining the IMD Alumni to get inspired, discuss and mix. Join fellow top business leaders, get connected and expand you network! 

Please let us know if you will be joining us - RSVP: [email protected]

Venue Centrum Nauki Kopernik, Warsaw
Wybrzeze Kosciuszkowskie 20
Dress Code Business Casual
Registration Deadline Wednesday, September 21, 2016

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