Yoshinori (Yoshi) Fujikawa is Affiliate Professor of Strategy and Marketing at IMD. His research explores how organizations create value through service, customer co-creation, and ecosystem partnerships, particularly in the context of digital platforms and AI. A seasoned executive educator, he has designed and led programs for global organizations across industries and has published in leading academic and practitioner journals, including Harvard Business Review. Fujikawa is passionate about the future of learning and innovation in management education.
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