Case Study

Bharat Motor: Transforming the supply chain

7 pages
December 2006
Reference: IMD-6-0284

Bharat Motor, a large Indian automotive manufacturer has to reengineer its portfolio of supply chains. Some product lines that are integral to the company’s strategy are not profitable. The case explores new ways of getting back to profitability without big capital investments.

Learning Objective

This case is very well suited to approach the topic of supply chain portfolio. It can also be used as an example of reorganization of a supply chain department from a strategic and operational perspective.

Keywords
Supply Chain Management, Portfolio, Automotive, Production Management, Operations Management, Operations
Settings
India
2005
Type
Field Research
Copyright
© 2005
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics