Hannes Gurzki is a program director at ESMT Berlin and an expert in luxury brand management, marketing, and strategy. His book, “The creation of the extraordinary: Perspectives on luxury,” provides a synthesis of different research-based principles to create desirable brands. His current research focuses on innovation in luxury in the digital age.
April 14, 2022 • by Hannes Gurzki in Luxury • 6 min read
Extending products and experiences into the digital world and using consumer insights to personalize the interactions will help luxury brands maintain exclusivity and stimulate consumers' fantasies in the digital age....
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