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Case Study

West Side Story: The team behind its creation

By Andrew C. Boynton and William A. Fischer

12 pages

August 2002

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Reference: IMD-3-1116

This case is about the team and teamwork behind West Side Story: A Broadway musical created in the mid-1950s that changed the face of American theater. The case illustrates how a team of powerful “virtuoso” all-stars created and conceptualized, collaborated, and shared leadership roles during the project that launched West Side Story–from its inception to worldwide success. In addition to featuring leadership and teamwork, the case illustrates how the entire organization, structure and cast were choreographed and managed to create a final product that is ever-lasting in the minds of many.

Keywords

Teamwork, Creativity, Project Management, Collaboration, Broadway, Musical Theatre, Entertainment

Settings

United States of America
1955-1960

Type

Published Sources

Available Languages

English

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