Future readiness isn’t just a buzzword – it’s the defining characteristic of businesses built to last. It entails the ability to continuously rejuvenate and reinvent your core business while simultaneously creating new sources of competitive advantage.
Future-ready leaders excel in adapting to changing environments. They sharpen internal competencies and identify new avenues for growth. Central to this future readiness is the company’s long-term investment in research and adeptness in handling the complex logistical and legal challenges worldwide.
IMD’s Strategy for Future Readiness draws on cutting-edge research by IMD’s Center for Future Readiness and China Initiative to propose a practical framework for individuals, teams, and organizations to become future-ready by addressing five critical challenges.
You will develop your own strategic roadmap for becoming future-ready in the context of a continuously changing business landscape, societal needs, and disruptive technologies. Your future-ready journey starts here.
C-Level Executive luxury industry, Switzerland
Strategy for Future Readiness is more than a program; it’s a mindset. It’s about changing the game and transforming your business model, and identifying that unique position that will take your business to the next BIG level. The perfect program for anyone who, like me, is passionate about leadership and strategy.
Owner and managing director
BHS Home & Living, Austria
Associate Director Strategy
Merck Healthcare, Germany
“In both business and sports, most wins are decided before the game even starts. We can’t always choose when chances come our way, but we can control how ready we are. That’s why future readiness is a never-ending job that keeps us on our toes.”
Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation.
Recognized globally for his expertise, in 2023 he was honored with the Thinkers50 Strategy Award, recognizing his substantial contributions to management strategy and future readiness. His additional inclusion into the Thinkers50 list places him among the…
Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation.
Recognized globally for his expertise, in 2023 he was honored with the Thinkers50 Strategy Award…
Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation.
Recognized globally for his expertise, in 2023 he was …
“Future-ready companies grow by reinforcing and extending their ecosystems, forging deep and broad relationships with partners, customers, and sometimes even rivals. Future-ready companies grow by helping others to grow.”
Mark Greeven is Professor of Management Innovation, and Dean of Asia. He draws on a decade of experience in research, teaching, and consulting in China to explore how to organize innovation in a turbulent world. He was included in the Thinkers50 Ranking (2023) and named on the Thinkers50 Radar list of 30 Next Generation Business Thinkers in 2017.
Greeven has collaborated with innovative Chinese companies (including Ping An, Alibaba, Pinduoduo, and Haier) and entrepreneurial multinationals…
Mark Greeven is Professor of Management Innovation, and Dean of Asia. He draws on a decade of experience in research, teaching, and consulting in China to explore how to organize innovation in a turbulent world. He was included in the Thinkers50 Ranking (2023) and named on the Thinkers50 Radar list…
Mark Greeven is Professor of Management Innovation, and Dean of Asia. He draws on a decade of experience in research, teaching, and consulting in China to explore how to organize innovation in a turbulent world. He was included in the Thinkers50…
