Strategy for Future Readiness
In a world where markets shift overnight, competitors copy your every move, and technology outpaces strategy, staying future-ready feels like an endless catch-up game. You can’t predict what’s coming next – but you can build the capabilities to adapt faster, scale smarter, and align your teams to act decisively.
IMD’s Strategy for Future Readiness is an intensive, hands-on program that helps you cut through the complexity and take focused, immediate action. You’ll assess where your organization stands today and define the capabilities that drive real competitive advantage.
Along the way, you’ll tackle the five biggest challenges leaders face today, from how to identify blind spots to scaling new capabilities and building the conditions for sustainable growth.
Drawing on cutting-edge research by IMD’s Center for Future Readiness and China Initiative, this program translates data-driven insights into practical tools that help you align your teams, prioritize what matters, and initiate the changes that will keep your organization competitive in a world that won’t stand still.
Answer a few quick questions to discover if this program aligns with your goals and experience.
Talk with a Program Advisor to get personalized guidance and answers to your questions.
C-Level Executive luxury industry, Switzerland
Strategy for Future Readiness is more than a program; it’s a mindset. It’s about changing the game and transforming your business model, and identifying that unique position that will take your business to the next BIG level. The perfect program for anyone who, like me, is passionate about leadership and strategy.
Owner and managing director
BHS Home & Living, Austria
Associate Director Strategy
Merck Healthcare, Germany
“Future readiness is achieved through strategic foresight and tactical adaptability. As the world grows more ambiguous, companies must scale up new capabilities to maintain a competitive edge.”
Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation.
Recognized globally for his expertise, in 2023 he was honored with the Thinkers50 Strategy Award, recognizing his substantial contributions to management strategy and future readiness. His additional inclusion into the Thinkers50 list places him among the…
Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation.
Recognized globally for his expertise, in 2023 he was honored with the Thinkers50 Strategy Award…
Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation.
Recognized globally for his expertise, in 2023 he was …
“Future-ready companies grow by reinforcing and extending their ecosystems, forging deep and broad relationships with partners, customers, and sometimes even rivals. Future-ready companies grow by helping others to grow.”
Mark Greeven is Professor of Management Innovation, and Dean of Asia. He draws on a decade of experience in research, teaching, and consulting in China to explore how to organize innovation in a turbulent world. He was included in the Thinkers50 Ranking (2023) and named on the Thinkers50 Radar list of 30 Next Generation Business Thinkers in 2017.
Greeven has collaborated with innovative Chinese companies (including Ping An, Alibaba, Pinduoduo, and Haier) and entrepreneurial multinationals…
Mark Greeven is Professor of Management Innovation, and Dean of Asia. He draws on a decade of experience in research, teaching, and consulting in China to explore how to organize innovation in a turbulent world. He was included in the Thinkers50 Ranking (2023) and named on the Thinkers50 Radar list…
Mark Greeven is Professor of Management Innovation, and Dean of Asia. He draws on a decade of experience in research, teaching, and consulting in China to explore how to organize innovation in a turbulent world. He was included in the Thinkers50…
