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Case Study

HP Amplify Impact B: From launch to legacy

By Heather Cairns-Lee, Julia Katharina Binder and Valerie Keller-Birrer

6 pages

July 2025

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Reference: IMD-2695

The B case outlines how, by early 2025, Isabella Phoenix’s initial vision for HP’s Amplify Impact sustainability program had grown into a global initiative involving 4,800 partners in 48 countries. The program surpassed its goals, enrolling 59 of HP partners vs. a 50 target and contributing to billions of dollars in sustainability-influenced sales. Key to its success were tools like a clear self-assessment, a rich resource hub and a focus on voluntary engagement rather than financial incentives building true partnerships instead of transactional relationships. Partners gained credibility and competitive advantage, and the program was supported strongly by HP leadership and recognized with major awards. However, as Phoenix and senior leaders prepared to leave the company, the program faced challenges: rising competitor initiatives, shifting political attitudes toward ESG and internal leadership transitions. The central question became whether HP could sustain and evolve Amplify Impact’s momentum and values in this uncertain environment.

Learning Objective

Develop strategies to sustain long-term momentum on sustainability while addressing short-term business realities.
Identify how to balance ambitious sustainability goals with partners’ immediate commercial pressures and changing market dynamics.

Keywords

Sustainability, Leadership, Partnering, Network, Channel Management, Corporate Social Responsibility, Environmental Social and Governance, Sustainable Business Model, Growth, Strategy, Climate, Diversity, Equity, Inclusion, Climate Action

Settings

World/global
Hewlett-Packard, Information Technology
2020-2025

Type

Field Research

Available Languages

English

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Teaching note

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