The CEO of Eco Tasar, a socially responsible company based in India has to decide how to deal with a customer request that may jeopardize his corporate values.
Making good use of a blackout - Electricity Systems
Summary
The Spanish blackout of April 2025 is an opportunity to strengthen electricity systems that have higher shares of renewables and should not be used as an excuse to slow down the energy transition.
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HP Amplify Impact B: From launch to legacy
Summary
The B case outlines how, by early 2025, Isabella Phoenix's initial vision for HP's Amplify Impact sustainability program had grown into a global initiative involving 4,800 partners in 48 countries. The program surpassed its goals, enrolling 59 of HP partners vs. a 50 target and contributing to billions of dollars in sustainability-influenced sales. Key to its success were tools like a clear self-assessment, a rich resource hub and a focus on voluntary engagement rather than financial incentives building true partnerships instead of transactional relationships. Partners gained credibility and competitive advantage, and the program was supported strongly by HP leadership and recognized with major awards. However, as Phoenix and senior leaders prepared to leave the company, the program faced challenges: rising competitor initiatives, shifting political attitudes toward ESG and internal leadership transitions. The central question became whether HP could sustain and evolve Amplify Impact's momentum and values in this uncertain environment.
Reference
IMD-2695
Copyright owner
IMD Copyright
Organization
Hewlett-Packard
Industry
Information Technology
Available Languages
English
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HP Amplify Impact A: Channeling partners for change
Summary
The A case in this two-part series outlines the challenges Isabella Phoenix faced in designing a global sustainability program for HP's vast network of channel partners in just 12 weeks with only one team member and limited resources. The initiative aimed to help embed sustainability in HP global partners' strategies, many of whom lacked the resources or expertise to tackle sustainability alone. Phoenix faced the dual challenge of inspiring internal buy-in and engaging thousands of independent partners many of them small or midsize businesses with limited capacity. The voluntary program, built around HP's Sustainable Impact priorities of climate action, human rights, and digital equity and community, aimed to educate and empower partners without relying on traditional financial incentives. Instead, it encouraged commitment through practical tools and self-assessments and integrating sustainability into commercial deals. Despite the absence of rebates or rewards, the program sought to transform HP's ecosystem into a purpose-driven movement, proving that shared values and long-term impact could unite a diverse, global network.
Reference
IMD-2681
Copyright
©2025
Copyright owner
IMD Copyright
Organization
Hewlett-Packard
Industry
Information Technology
Available Languages
English
Contact
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How Lindström is Reframing Circular Workwear in Asia
Summary
Lindström advances circular workwear in Asia by extending textile life through laundering, repair, and reuse, but cultural barriers challenge expansion efforts.
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The next competitive edge: Why A.I. and sustainability must evolve together
Summary
In today’s boardrooms, two themes dominate: rapid technological advancement and the growing urgency of environmental accountability. But a new source of competitive advantage is emerging, not from A.I. or sustainability alone, but from the deliber...
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Has Nike lost its stride?
Summary
Set in 2024, the case describes the trajectory of Nike's success and how it had recently lost its way. The company was experiencing its worst slump in more than 10 years. Since 2020, CEO Donahoe oversaw a significant shift away from wholesale, wit...
Reference
IMD-7-2598
Copyright
©2025
Copyright owner
IMD Copyright
Organization
Nike
Industry
Consumer Goods, Footwear
Available Languages
English
Contact
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Healthcare Leader’s Approach to Sustainable Transformation
Summary
First-hand insights from a healthcare executive navigating sustainability in a tightly regulated sector, where progress is slow, but leadership makes it possible.
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L’Oréal Sustainability - Kiri Trier
Summary
L’Oréal Sustainability lead Kiri Trier shares how she’s shifting customer behavior to make recycling, refilling, and waste reduction a bathroom habit.
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The ‘Cola Wars’ of sustainability: How corporate rivalries can accelerate sustainable business transformation - IbyIMD
Summary
As companies jostle for sustainability leadership, these competitive rivalries are proving unexpectedly powerful in accelerating environmental action, while strategic collaborations can amplify the impact.
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Twin transformation: A gripping tale of how AI and sustainability converge, and the race to get it right
Summary
Have you ever wondered why AI and sustainability seem so promising, yet so often fail to take off inside traditional companies? Or why, despite their potential synergy, AI and sustainability are so rarely pursued together? Too often, companies tre...
Copyright
©2025
Copyright owner
External Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications