Smart City: Essentials for city leaders
Summary
The digital revolution is impacting all sectors of our economy including the public sector, and with it the administration and management of cities...
Copyright
©2016
Available Languages
English
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What is a Smart City anyways?
Summary
The term “Smart City” has lately become a buzzword for anyone involved in governing a city, yet it remains opaque and relatively ill-defined. Curre...
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Save the planet or the economy? Getting the balance right
Summary
Many C-suite executives are torn between the need for a green transition and maintaining a competitive advantage. Here are five ways to find a clear path ahead.
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Engineering for a better world: How GEA Is transforming industrial ecosystems
Summary
GEA Chief Sustainability Office Nadine Sterlye explains how the engineering giant is working with upstream suppliers and downstream customers to reduce Scope 3 emissions
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Speaking Up and Staying Strategic - DE&I Engagement
Summary
Leaders must balance conviction with caution. Speaking Up and Staying Strategic explores how to advance inclusion goals while navigating polarized workplaces.
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From Wuhan to the boardroom: Dan Luo’s journey to impact
Summary
IMD Professor Omar Toulan speaks with Dan Luo at OWP Singapore about driving growth, profitability, and leadership across global brands like Heinz and Lego.
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At the World Economic Forum’s Dubai meetings: Five ideas for a fractured world
Summary
Leaders at the WEF’s Annual Meetings of the Global Future Councils and Cybersecurity focused less on rivalry and more on action.
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Europe should be proud of its world-beating innovation
Summary
European innovation can be a force for resilience, transformation and global leadership. And yet it is often overlooked due to the geographical bloc’s fragmented markets, risk-averse culture, regulatory complexity and limited access to growth capi...
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DNB Bank: Embracing startups as a growth strategy
Summary
The case examines how DNB Bank, Norway's largest financial services company, reshaped its growth strategy by focusing on startups and SMEs, a segment traditionally considered unprofitable. In 2013, DNB launched a bold SME strategy, deliberately choosing a gross approach to win new startups early in their life cycle rather than a net approach focused on the profitability of existing accounts. This strategy, enabled by a significant investment in digitalization and a cultural shift toward customer lifecycle engagement, generated exceptional results and by 2025, the SME segment delivered the highest return on allocated capital. The journey, however, was not linear. A European regulatory crackdown in 2019, following the Danske Bank money laundering scandal, forced DNB to shift its focus from growth to compliance. The bank reallocated 1,000 employees to KYC units, dismantling its startup-friendly onboarding process and causing customer acquisition to stall. As competitors advanced, DNB had to orchestrate a strategic Restart effort to rebuild its SME leadership. This involved launching superior digital tools, providing automated lending decisions within a minute, and renewing its customer-centric focus. By 2025, the recovery was well underway, with one in three Norwegian SMEs banking with DNB. The case challenges students to evaluate DNB's past choices, the critical balance between growth and compliance, and the future of SME banking as AI and digital agents transform customer interactions.
Reference
IMD-2706
Copyright
©2025
Copyright owner
IMD Copyright
Organization
DNB Bank
Industry
Finance and Insurance, Banking
Available Languages
English
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Economía circular: las nuevas reglas del crecimiento
Summary
Las estrategias de economía circular y regeneración están transformando el crecimiento empresarial frente al cambio climático, la escasez de recursos y la tensión geopolítica, dentro de los límites del planeta.
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Las economías emergentes: nuevas fronteras de la transición energética
Summary
Las economías emergentes impulsan una nueva era energética: de Brasil a India, la energía se convierte en ventaja competitiva y motor del crecimiento sostenible.
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Hacking Digital 4: How to work across silos
Summary
Working in silos is one of the biggest obstacles to digital success. The key to real digital transformation is to align the various business units in the organization. Here’s how to avoid the pitfalls.
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