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Report

Smart City

Essentials for City Leaders

By Michael R. Wade, Michel Peter Pfäffli, Raphaël Rollier, Blaise Vonlanthen, Remy Assir and Andrew Tarling

23 pages

October 2016

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in Scandinavian Journal of Information Systems

July 2024, vol. 36, no. 1, article 2

Digital sustainability: it pays to be a leader, not a laggard

By Michael R. Wade and Evangelos Syrigos

Summary

Companies that excel in both digital and sustainable transformation attract a stock market premium, according to research. So, how do you tap into ...

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Research Information & Knowledge Hub for additional information on IMD publications

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Business Transformation

Digital

Sustainability

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Should Unilever pivot from being purpose-led?

By Goutam Challagalla and Samaja Penumaka
Case reference: IMD-7-2578 ©2024

Summary

The case study delves into strategic transformation and leadership transitions at Unilever since 2009. Unilever has been an industry leader of business sustainability. Paul Polman was a pioneer who introduced the idea that, by addressing social and environmental problems, a company can unlock new growth opportunities. Polman launched a 10-year Sustainable Living Plan with three objectives: to enhance health and well-being, livelihoods and environmental sustainability. Alan Jope followed in Polman’s path and launched a novel plan for the new decade called The Unilever Compass, focused on sustainability. Unilever took a strategic turn during Jope’s tenure and asked the brands to use their products to solve social issues. He called this “purpose-led branding,” which confused investors. They believed social branding would take the company’s focus away from growth. Tensions were high at Unilever and resulted in a change in leadership. The company wants to focus on growth, which raises questions about the future of corporate sustainability at Unilever.

Reference IMD-7-2578

Organization Unilever

Industry Consumer Goods

Available Languages English

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Strategy

Marketing

Purpose

Sustainability

Diversity and Equity and Inclusion

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Getting cybersecurity right

By Öykü Işık Dave Chatterjee and Almeida Lourenço
in California Management Review Insights Blog 8 July 2024

Summary

In the fall of 2022, an 18-year-old hacker bought stolen Uber employee credentials from the dark web. Even though they were still valid, multi-fact...

Contact

Research Information & Knowledge Hub for additional information on IMD publications

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Technology Management

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‘Cognitive’ technology and smart thinking: redefining city living

By Michael R. Wade and Joseph M. Bradley
in I by IMD 5 July 2024

Summary

TONOMUS is creating a ‘cognitive’ city in the desert of Saudi Arabia. Joseph Bradley, the company’s CEO, shares what he’s learned since taking on t...

Contact

Research Information & Knowledge Hub for additional information on IMD publications

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How the stories you tell can have a real impact

By Avni Shah
in I by IMD 5 July 2024

Summary

Creative industries have a key role to play in creating positive social change. Here are six key insights to help them achieve their goals.

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Organizational Design

Purpose

Sustainability

Browse all topics

From algorithmic management to data- driven labour organising: A trade union approach to workplace datafication

By Stig Nyman Olivia Benfeldt Marlen Gierlich-Joas José Parra Moyano and et al.
in Scandinavian Journal of Information Systems July 2024, vol. 36, no. 1, article 2

Summary

The increasing datafication of the workplace is often cast as a means of imposing organisational and managerial control on workers. This reflection...

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Related topics

Digital

Technology Management

General Management

Browse all topics