Case Study

Quest core values (B)

8 pages
May 1997
Reference: IMD-3-0649

The Quest Core Values case series follows Quest International, a unilever subsidiary, through the process it underwent to identify/determine its corporate philosophy. Following a period of extensive acquisitions and restructuring, the project begins in 1994 as yet another corporate task force, but by 1996 top management has formulated a sophisticated theory about the nature of work, work place complexity and the importance of communication in the organization. Issues such as knowledge management culture change and complexity are discussed.

Corporate Philosophy, Culture Change, Flavor, Fragrance
Field Research
© 1997
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Teaching note, Video
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