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    Case Study

    Prisma Iventures (A): Sports rights venturing

    By Benoit F. Leleux and Patrick Murray
    12 pages
    December 2003
    Order this case study
    Reference: IMD-3-1356

    In 1999, Peter Sprogis, a former professional basketball player, had started Prisma iVentures (PiV), a venturing unit of Prisma Sports & Media, to leverage the sports rights it owned over new technology channels such as interactive television, Internet and mobile telephony.

    With only two start-ups under its belt, WorldZap and Global Interactive Gaming (GIG), PiV was in April 2002 faced with a clear and present danger: its principal funder, the Kirch Group of Germany and its KirchMedia division, was in deep financial trouble, and had stopped all funding for GIG in the previous month. While he was able to provide a lifeline to WorldZap, GIG and PiV were now possibly minutes away from the terminal blow. Could he get the Kirch Group to agree to the latest proposal from ISW to salvage GIG? Was there another route to prevent this company from joining Kirch in its descent into hell?

    Keywords
    Start-up, Corporate Venturing, Sports Event Marketing, Intellectual Property, Sports Rights Management
    Settings
    April 2002
    Type
    Field Research
    Copyright
    © 2003
    Available Languages
    English
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