Case Study

Prisma Iventures (B): Black Wednesday and beyond

4 pages
December 2003
Reference: IMD-3-1357

At 10 am on Wednesday 30th April 2002, Cees Zwaard called a meeting to brief the entire company’s staff. He explained that despite exhaustive attempts to gain approval of the ISW takeover from Kirch, sadly this had been unsuccessful. The moratorium agreed with the creditors was due to expire, and Global Interactive Gaming only had a bank balance of £1,600. Therefore the company would have to be put into receivership following an emergency board meeting. The day became known at GIG as “Black Wednesday.”

Keywords
Sports Rights Management, Start-up, Corporate Venturing, Sports Event Marketing, Intellectual Property
Settings
April 2002
Type
Field Research
Copyright
© 2003
Available Languages
English
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This case study is part of a series
  • Prisma Iventures (A): Sports rights venturing
  • Prisma Iventures (B): Black Wednesday and beyond
This case study is part of a series
  • Prisma Iventures (A): Sports rights venturing
  • Prisma Iventures (B): Black Wednesday and beyond
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Prisma Iventures (A): Sports rights venturing
By Benoit F. Leleux and Patrick Murray
Case reference: IMD-3-1356 ©2003
Summary
In 1999, Peter Sprogis, a former professional basketball player, had started Prisma iVentures (PiV), a venturing unit of Prisma Sports & Media, to ...
Reference IMD-3-1356
Copyright ©2003
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Prisma Iventures (B): Black Wednesday and beyond
By Benoit F. Leleux and Patrick Murray
Case reference: IMD-3-1357 ©2003
Summary
At 10 am on Wednesday 30th April 2002, Cees Zwaard called a meeting to brief the entire company's staff. He explained that despite exhaustive attem...
Reference IMD-3-1357
Copyright ©2003
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications