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Case Study

Matas (B): Will its digital transformation strategy succeed?

By Goutam Challagalla and Philip Charles Zerrillo

11 pages

October 2021

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Reference: IMD-7-2287

Case B presents the choices the company made and the execution issues it confronted. It shows that the CEO put online revenue growth at the center of the strategy. He also used “test and learn” budgeting process to avoid investing too much in stores. The case enables participants to see how the CEO reorganized parts of the organization to drive strategy execution. This case clearly shows how strategic decisions are crafted, executed and modified. It demonstrates the execution challenges a firm might face when transforming in a competitive marketplace and shows the dramatic transformation and improvement in the firm’s financials. It also shows the rare success of a retail digital transformation.

Learning Objective

Appreciate the details a CEO must pay attention to for a successful transformation
Learn the importance of showing quick wins to get organizational and shareholder support for a new strategy

Keywords

Strategy Development, Strategy Deployment, Execution, Transformation, Digital Transformation, Retail, eCommerce, Online Sales, Online Shopping, Strategy

Settings

Denmark
Matas, Consumer Services, Retail
2014-2020

Type

Field Research

Available Languages

English

Related material

Teaching note, Video

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This case study is part of a series

Matas (A): Will the Danish retailer’s transformation ignite growth?
Matas (B): Will its digital transformation strategy succeed?

This case study is part of a series

Matas (A): Will the Danish retailer’s transformation ignite growth?
Matas (B): Will its digital transformation strategy succeed?

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