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Case Study

Marine Stewardship Council (B): Departing in unchartered waters

By Ulrich Steger and George Rädler

13 pages

February 2000

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Reference: IMD-2-0081

This case deals with the actual implementation of the Marine Stewardship Council (MSC). The case explains in detail the certification process for fisheries. This process is a “best practice example” for co-operation between environmental groups and corporations.

The case raises the role of Non-Governmental Organizations (NGOs) when co-operating with industry.

Learning Objective

Students will realize that conflict between both groups is unavoidable. Nevertheless, they will also realize the strategic value of such a co-operation.

Keywords

Stakeholder Management, Cooperation, Conflict Management, Fishery, Corporate Sustainability Management

Settings

World/global
1998

Type

Field Research

Available Languages

English

Related material

Teaching note, Video

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This case study is part of a series

The Marine Stewardship Council (A): Is a joint venture possible between "suits and sandals"
The Marine Stewardship Council (B): Departing in unchartered waters
Transforming the global fishing industry: The marine Stewardship Council at full sail?

2001 EFMD AWARD WINNER (Social & Environmental Responsibility)

This case study is part of a series

The Marine Stewardship Council (A): Is a joint venture possible between "suits and sandals"
The Marine Stewardship Council (B): Departing in unchartered waters
Transforming the global fishing industry: The marine Stewardship Council at full sail?

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