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Case Study

ABB (B): Strategic intent for the new millennium

By Piero Morosini and Panos Lioulias

6 pages

December 1999

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Reference: IMD-3-0828

The A-case outlines the unprecedented changes in the electrical power industry which exploded right in the middle of 1996, as Lindahl was taking over from Barnevik. The case describes how ABB was affected by these changes and, in a way, forced to transform itself again. The B-case looks at the key actions taken by Lindahl as 1998 drew to a close. This series covers not only the electrical power industry, but also the whole area of automation, where ABB has high stakes as well. Two industry notes, one on the electrical power industry (GM 826) and a brief one on automation (GM 850) complement ABB (A) and (B).

Keywords

Corporate Strategy, Deregulation, Industry Consolidation, Privatization, Electrical Engineering, Automation

Settings

World/global
1998 and early 1999

Type

Published Sources

Available Languages

English

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This case study is part of a series

ABB (A): Facing the challenges of the new millennium
ABB (B): Strategic intent for the new millennium

This case study is part of a series

ABB (A): Facing the challenges of the new millennium
ABB (B): Strategic intent for the new millennium

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