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Case Study

Jean-Claude Biver & the relaunch of Hublot (B)

By Dominique Turpin

12 pages

December 2008

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Reference: IMD-5-0740

In late 2007, three years after taking over as CEO of Hublot, Jean-Claude Biver could be proud of the results he had achieved. Sales of Hublot watches had grown substantially and had turned into a CHF 14 million profit at the end of fiscal year 2006. Biver had more ambitious objectives for the Hublot brand for 2007 and 2008. His sales target for 2008 was to reach CHF 200 million, an objective that many watch specialists in the industry perceived as a stretch.

Learning Objective

Marketing; Turnaround, Innovation; Strategy; Differentiation

Keywords

Marketing, Turnaround, Innovation, Strategy, Differentiation

Settings

World/global, Switzerland
Consumer Goods, Clocks and Watches
2004-2007

Type

Field Research

Available Languages

English

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