Rusagro: Growing against the odds

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This note presents a comprehensive framework for improving decision-making capabilities in high-pressure, high-stakes environments. It introduces six evidence-based strategies that help leaders maintain clarity, focus and effectiveness when facing complex decisions under stress. The note explores each strategy in detail: managing emotional responses, strengthening situational awareness, training for cognitive agility, using structured decision-making models, enhancing decision speed and practicing under pressure. For each strategy, it provides specific tools and practical applications, illustrated through the case study of AcuWave, a mid-sized consumer electronics firm navigating challenging product launch decisions. Key tools examined include emotional self-regulation techniques, the OODA loop for situational awareness, pre-mortem analysis for cognitive agility, weighted decision matrices for structured decision-making, the 40-70 rule for balancing speed and accuracy, and crisis simulations for practical application. The note emphasizes that effective decision making under pressure integrates emotional regulation, cognitive flexibility, and structured processes. This practical guide serves as a valuable resource for leaders seeking to develop more robust decision-making capabilities in fast-paced business environments. By implementing these strategies, leaders can improve their ability to assess high-stakes situations quickly, make sound judgments with confidence, and maintain team effectiveness even under volatile and uncertain conditions.

The case describes Legendary Foods Africa, a food-tech company founded in 2020 in Ghana by Canadian entrepreneur Shobhita Soor. Legendary Foods Africa is focused on farming, processing and selling palm weevil larvae products for human consumption. Palm weevil larvae, a traditional local food, are rich in protein, healthy fats and essential nutrients. The company’s mission is to provide affordable, sustainable and nutritious protein to local populations of West and Central Africa. Legendary Foods Africa uses innovative vertical farming techniques to cultivate larvae year-round. This method avoids having to rely on deforestation; in this way it provides efficient production with a minimal environmental footprint. The larvae are sold fresh or frozen as a meat and fish substitute but are also processed into protein-rich products like chili sauce and cookies, offering shelf-stable options for a wider audience. Four years after launch, the company had grown into a 70-person operation and was about to become profitable. Soor was considering various expansion strategies that included growing into new African and Asian markets, broadening the product range and shifting toward a business-to-business sales model. The company would need additional capital to scale production for its expansion plans.