OSM Aviation: Outsourcing labor in the aviation industry
Case Study

OSM Aviation: Outsourcing labor in the aviation industry

14 pages
March 2018
Reference: IMD-7-1971

OSM Aviation, a newcomer in the sector, is disrupting the aviation industry. The specialist in the employment, training and administration of cabin crew and pilots is changing the way airlines approach talent management. OSM Aviation’s idea is based on a new and comprehensive outsourcing model of “total crew management” – taking responsibility for the entire crew management process, from recruitment and training to planning and execution. The company’s value proposition is two-fold: offering crew members secure, fair and predictable employment; and giving airline operators both added flexibility and an opportunity to save costs, as well as providing them with top quality crew members.

Learning Objective

The case discusses the opportunities and challenges facing a labor outsourcing company. Participants will be asked to evaluate the key advantages and disadvantages of outsourcing labor. They will further assess the strategic choices OSM Aviation is facing to offer a value proposition appealing to all stakeholders – airline operators, employees, unions, flight school candidates. Finally, participants will be asked to evaluate the idea of a total leasing proposition.

Keywords
Strategy, Aviation, Human Resource Executive, Outsourcing, Talent, Talent Management, Management
Settings
Norway
2017
Type
Field Research
Copyright
© IMD 2018
Language
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre, UK Office

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Fax +44 (0)1234 751125
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

The Case Centre, US office

Babson College

Babson Park, Wellesley MA 02457, USA
Tel +1 781 239 5884
Fax +1 781 239 5885
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics