Secrets of success in long-lasting family firms
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Article

Secrets of success in long-lasting family firms

20 min.
June 2017
PRINTABLE PDF – Less than 1MB

Dino Frescobaldi, a poet of the late 13th/early 14th century, played an important role in the development of Italian literature by salvaging the first seven cantos of Dante’s Divine Comedy when the more famous poet was forced to flee Florence for political reasons. This was not Frescobaldi’s only legacy: He was also a member of a successful Tuscan merchant family that began producing wine around that time. Some 700 years and 30 generations later, the family is still running a thriving wine production business and continues to expand and innovate (see Case 1).

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