Seven IMD cases written by current and former IMD faculty have been named on The Case Centre’s annual bestselling list in the subject areas of Ethics & Social Responsibility, Human Resource Management & Organizational Behavior, Marketing, and Strategy & General Management.
The list includes cases written by elea Professor of Social Innovation Vanina Farber, Adjunct Professor of Leadership and Sustainability Professor Francisco Szekely, Professor of Leadership and Organizational Behavior Shlomo Ben-Hur, former IMD Professor Sandra Vandermerwe, Professor Emeritus of Marketing and Global Strategy Kamran Kashani, Professor of Strategy and Marketing Goutam Challagalla, and Professor of Management Stefan Michel.
The Case Centre’s bestselling cases in 2025 published by IMD are:
Ethics and Social Responsibility
- Financing Change, Changing Finance: Should Triodos Invest in Tesla? (Vanina Farber and Maria Helena Jaen, 2020)
- Patagonia’s Sustainability Strategy: Don’t Buy Our Products (Francisco Szekely and Zahir Dossa, 2015)
Human Resource Management and Organizational Behavior
- Better Place: An Entrepreneur’s Drive Goes off Track (Shlomo Ben-Hur and Brian Blum, 2018)
Marketing
- Nespresso: Strategy Reset for Growth: The Youth Market (Kamran Kashani and Goutam Challagalla, 2023)
- Colgate-Palmolive: Cleopatra (Sandra Vandermerwe and J Carter Powis, 2016)
- Value Selling at SKF Service (A): Tough Buyer Confronts Strategy (Kamran Kashani and Aimee DuBrule, 2009)
Strategy and General Management
- Will ‘LinkedIn Learning’ Disrupt the Education Landscape? (Stefan Michel, Maxim Kolesnik, Mario Perez, and Dominik Reinhard, 2017)
The Case Centre selects cases for its classics collection from those that are more than ten years old. The classics represent the best-selling cases in each subject category, as well as in the free case category, based on the number of individual organizations that have ordered and taught the case over the past five years.
The Case Centre’s 2025 classics cases published by IMD are:
- Triodos Bank: Measuring Sustainability Performance (Francisco Szekely, Zahir Dossa, and Katrin Kaeufer, 2015)
- Patagonia’s Sustainability Strategy: Don’t Buy Our Products (Francisco Szekely and Zahir Dossa, 2015)
- Reinventing Nespresso? The Challenges of a Market Leader Under Attack (Kamran Kashani, Dominique Turpin, and Fang Liu, 2013)
- Value Selling at SKF Service (A): Tough Buyer Confronts Strategy (Kamran Kashani, Aimee DuBrule, 2009)
- Xiameter: The Past and Future of a ‘Disruptive Innovation’ (Kamran Kashani and Inna Francis, 2006)
The Case Centre (TCC) hosts the world’s largest and most diverse collection of management cases, articles, book chapters, and teaching materials, making it the premier go-to resource for business students.
For more than 50 years, IMD’s faculty have written case studies that have proven to be a timeless tool for developing the leadership skills and capabilities of executives and students.
Discover the full case collection here.
