How to outsmart the smart world
The world is getting smarter. Rather than feel threatened, we need to learn how to become smarter to deal with it. Gerd Gigerenzer tells IMD’s Patrick Reinmoeller how it’s done ...
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August 22, 2023 • by Jim Pulcrano in Tech for Good
Some startup founders never intend to start their own ventures. But sometimes a technology comes along that is too good to ignore....
Some startup founders never intend to start their own ventures. But sometimes a technology comes along that is too good to ignore. This was the case for Margaux Peltier, founder and CEO of Enerdrape, which has developed geothermal panels which can turn underground spaces, such as parking lots and tunnels, into renewable energy sources to heat or cool buildings.
In this second episode, Peltier discusses the challenge of winning over the first customer that is willing to pioneer your technology, and the next steps to scale Enerdrape into a global leader in cleantech solutions to decarbonize cities.

Founder and CEO of Enerdrape
Margaux is a science-based entrepreneur and engineer, in charge of the development of Enerdrape strategy and its execution. During her master thesis, she testimonies the untapped potential of shallow geothermal energy and realized the need of innovation in this domain. Prior to founding Enerdrape, she worked on several R&D projects on BIPV-T, solar-power houses and sustainable construction, as well as engineer in HVAC and energy geostructures.

Adjunct Professor of Entrepreneurship and Management
Jim Pulcrano is an IMD Adjunct Professor of Entrepreneurship and Management. His current projects include teaching in Lausanne, London and Silicon Valley, research on disruption, and various strategy, networking, customer-centricity, and innovation mandates with multinationals in Europe, Asia, and the US. At IMD, He is Director of the Venture Capital Asset Management (VCAM) program and teaches on the Executive MBA (EMBA), Orchestrating Winning Performance (OWP), and full-time MBA programs.
May 31, 2024 • by Patrick Reinmoeller in Videos • 7 min read
The world is getting smarter. Rather than feel threatened, we need to learn how to become smarter to deal with it. Gerd Gigerenzer tells IMD’s Patrick Reinmoeller how it’s done ...
May 21, 2024 • by Jean-François Manzoni in Videos • 10 min read • Podcast available
Lars Fruergaard Jørgensen, CEO of the company which makes game-changing obesity drugs Ozempic and Wegovy, explains how its culture and long-term view underpin its recent turnaround....
May 10, 2024 • by Howard Yu in Videos • 6 min read
How do companies like Nike weather storms and thrive in an era of rapid change and uncertainty? Enter future-readiness — the ability to balance exploiting existing strengths and embracing fresh opportunities....
April 30, 2024 in Videos • 9 min read
The RWE CEO tells Jean-François Manzoni how he is reshaping the power company to drive the energy transition and why leaders need to always keep something in the tank to remain resilient....
April 26, 2024 • by José Parra Moyano in Videos • 8 min read
AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps, and misuses, author Art Kleiner tells José Parra Moyano....
April 16, 2024 • by Amit Joshi in Videos • 12 min read
Chris Tung is President of Strategic Development at Chinese e-commerce multinational Alibaba Group. He tells Amit Joshi how the company is integrating AI to optimize its customer experience....
April 12, 2024 • by Öykü Işık in Videos • 7 min read
How navigating regulatory changes around AI can not only safeguard your organization against emerging threats but also foster ethical and sustainable innovation ...
April 2, 2024 • by Marleen Dieleman in Videos • 8 min read
Fourth-generation family members Dato’ Yong Yoon Li, the Managing Director, and Chen Tien Yue, the Executive Director, explain how drafting a ‘family charter’ and creating opportunities for social bonding has helped Royal...
March 29, 2024 • by Heather Cairns-Lee in Videos • 7 min read
By changing our perspective from, ‘Someone should do something about this to ‘I’m going to do something about this’, we can all be activist leaders, Lucy Parker – co-author of The Activist...
March 26, 2024 in Videos • 9 min read • Podcast available
A year into the job, Marco Arcelli, CEO of ACWA Power, tells IMD President Jean-François Manzoni how the Saudi company plans to triple assets to $250 billion in six years by expanding...
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