Five principles leaders need to remember in times of crisis
In times of crisis, people change their behavior, including leaders. Awareness of these principles should help you make better decisions....
Author
Rajashree Rane
Rajashree Rane is a Worldwide BD and AI strategist & advisor to Retail and Consumer goods (RCG) leaders at Amazon Web Services (AWS), where she helps enterprises harness GenAI and cloud transformation to drive growth, enhance customer experiences, and optimize operations. With a career spanning RCG companies including Unilever, Amazon, and AWS, she brings deep expertise in translating AI innovation into measurable business outcomes. She is a board member of the Luxury 2050 Forum, where she explores how cloud innovation, AI, and sustainable technologies can reshape luxury experiences while preserving heritage. She holds an MBA from IMD Business School.
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