Cultural Calibration in a multi-layered world
Master Cultural Calibration: open mind, explicit norms, and regular alignment to keep cross-border collaboration clear and productive....
Author
Rajashree Rane
Rajashree Rane is a Worldwide BD and AI strategist & advisor to Retail and Consumer goods (RCG) leaders at Amazon Web Services (AWS), where she helps enterprises harness GenAI and cloud transformation to drive growth, enhance customer experiences, and optimize operations. With a career spanning RCG companies including Unilever, Amazon, and AWS, she brings deep expertise in translating AI innovation into measurable business outcomes. She is a board member of the Luxury 2050 Forum, where she explores how cloud innovation, AI, and sustainable technologies can reshape luxury experiences while preserving heritage. She holds an MBA from IMD Business School.
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How Swarovski used GenAI at scale to generate real profit
The Austrian crystal company achieved over 5% contribution to digital commerce with less than 1% of digital budget by emphasizing a value-first approach, its Chief Digital and Information Officer told IMD’s Luxury...
