Mark Chussil

How to improve representation in your visual communication

9 hours ago • by Rebecca Swift in Strategy • 5 min read

In this series, Rebecca Swift, VP Global Head of Creative Insights at Getty Images, examines the steps brands can take to make their visuals more inclusive....

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Measuring change is difficult, here are five ways to help

2 February 2023 • by Bettina Büchel in Strategy • 5 min read

Professor Bettina Büchel outlines the essential principles for measuring change to help you see the light at the end of a long, dark tunnel. ...

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EverGreen – the futureproofing of HEINEKEN

1 February 2023 • by Niccolò Pisani in Strategy • 8 min read

Niccolò Pisani, IMD Professor of Strategy and International Business, explores HEINEKEN’s ambitious and all-encompassing strategy for sustainable growth, launched amid a global pandemic. ...

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