Should your company adopt a competitive strategy proposed by a passionate, unconventional, lonely genius? The lonely genius might blaze a trail to brilliant triumph. On the other hand, there might be a good reason why the genius is lonely.
Or should your company trust the wisdom of crowds? Surely a strategy must be good if it attracts a whole crowd? It’s not groupthink, it’s consensus. Then again, the very fact that there’s a whole crowd suggests that your company won’t gain unique competitive advantage.