Mark Abraham is a managing director and senior partner at Boston Consulting Group, where he leads the firm’s marketing, sales, and pricing practice globally. He helps global consumer and retail companies use data and technology to deliver personalized customer experiences and large-scale business transformation. Abraham is also co-author of Personalized: Customer Strategy in the Age of AI.
Research by the Boston Consulting Group exposes an inconvenient truth about longevity: awareness has never been higher, but action lags far behind. Here's how to turn aspirations into reality....
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