Jan van der Kaaij is the Co-Founder of Finch & Beak and Executive in Residence at IMD, where he co-directs the Winning Sustainability Strategies program. He specializes in sustainability and innovation. He co-authored Winning Sustainability Strategies and holds an EMBA from IMD.
10 October 2023 • by Jan van der Kaaij, Sam Gill in Audio articles • 8 min read
A well-known metaphor in business illustrates levels of buy-in: imagine a chicken and a pig discussing a bacon and egg sandwich – the chicken is engaged, but the pig is...
Audio availableMaking materiality the cornerstone of your sustainability strategy will help you to prioritize ESG issues to ensure they drive a business strategy that benefits both your organization and society...
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