Facts, transparency, and partnerships: building Nespresso into a responsible brandÂ
Nespresso’s Chief Executive Guillaume Le Cunff explains how he counters greenwashing claims with facts, full transparency, and partnerships with NGOs. ...
James E. Henderson is Professor of Strategic Management at IMD, Program Co-Director of the Leading Sustainable Business Transformation program, and Program Director of the Strategic Partnership course. He helps companies achieve and sustain their competitive advantage either at a business unit, corporate, or global level through directing custom specific executive programs, facilitating strategy workshops, or teaching MBAs and executives.
13 June 2023 • by James E. Henderson in Management • 7 min read
Nespresso’s Chief Executive Guillaume Le Cunff explains how he counters greenwashing claims with facts, full transparency, and partnerships with NGOs. ...
8 November 2022 • by James E. Henderson in Brain Circuits • 2 min read
The idea of an inclusive strategy can be rather daunting, as getting input from your whole company can entail some pitfalls, but the benefits in the long term outweigh the risk. ...
18 August 2022 • by Knut Haanaes, Frédéric Dalsace, James E. Henderson in Brain Circuits • 3 min read
It's become clear that sustainability can be used as a powerful marketing tool, but how many companies are actually doing what they say? Here are some tools to determine whether an organizing...
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