Author

George Shinkle

George Shinkle  is a Professor in the School of Management and Governance at UNSW Business School. He joined UNSW from Purdue University, where he received his PhD after successful careers in industry and business consulting.

Latest publications

Tesla Elon Musk

Tesla’s crossroads: Can Elon Musk’s stock-market darling retain an edge over rivals? 

19 April 2024 • by Michael R. Wade in Leadership • 7 min read

The EV pioneer’s once-unrivaled dominance is being tested by declining sales, fierce competition, and questions about its commitment to sustainability and innovation. IMD’s Michael Wade examines Tesla’s strategic direction and leadership. ...

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