Enhancing customer engagement with gamificationÂ
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
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Emil Andersson is Project Manager of Brightline Project Management Institute (PMI). He is a consultant and practitioner in the field of business strategy, transformation, and project management.
8 April 2024 • by Konstantinos Trantopoulos in Technology • 9 min read
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
4 April 2024 • by Tomoko Yokoi in Technology • 11 min read
As new technologies continually emerge, organizations must determine what technology is potentially disruptive and what is merely a shiny object. Generative artificial intelligence (GenAI) is a case in point, argues Tomoko Yokoi....
3 April 2024 • by Anja Lagodny in Technology • 6 min read
While a CDO can offer substantial benefits in steering digital transformation, fostering innovation, and achieving competitive advantage, organizations should assess whether these objectives can be met through the existing executive structure....
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