Unpacking the digital transformation at IKEA
In an I by IMD interview, Barbara Martin Coppola, Chief Digital Officer of IKEA Retail (Ingka Group) explains how she is helping to take the company, famous for its out-of-town stores and...
Author
Didier Bonnet
Didier Bonnet is Professor of Strategy and Digital Transformation at IMD and co-director of the Digital Transformation in Practice (DTIP) and Digital Transformation for Boards (DTB) programs. He also teaches strategy and digital transformation across several other open programs. For the past decade, Bonnet has led a joint research program with the MIT Initiative on the Digital Economy (IDE) at the MIT Sloan School of Management, exploring the impact of digital technologies on business models and society. He brings more than 30 years of experience in strategy development and business transformation, working with a wide range of global organizations.
Latest publications
Share
Five questions to help you choose the right digital governance model
Choosing a digital governance model is a critical part of a digital transformation strategy. Research has indicated that governance is a key driver of financial performance for businesses that have undergone successful...
Fuse soft skills and digital for customer centricity on steroids
Technology alone cannot unlock all the answers for understanding customers. Companies must blend soft skills such as empathy, humility and audacity with digital innovation to achieve true customer centricity....