Mark Greeven
Professor of Management Innovation and Dean of Asia
Business Administration - International Strategic Management at Erasmus University Rotterdam
Innovation Management, Rotterdam School of Management, Erasmus University
Included in Thinkers50’s Ranking (2023)
Case Centre Outstanding Case Teacher Award nominee (2018)
Named on Thinkers50 Radar list of management thinkers to watch in the coming year (2017)
Benelux Chamber of Commerce in China Personality of the Year (2017)
Mark Greeven is Professor of Management Innovation, and Dean of Asia. He draws on two decades of experience in research, teaching, and consulting in China to explore how to organize innovation in a turbulent world. He was included in the Thinkers50 Ranking (2025, 2023) and named on the Thinkers50 Radar list of 30 Next Generation Business Thinkers in 2017.
Greeven has collaborated with innovative Chinese companies (including Ping An, Alibaba, Lenovo, and Haier) and entrepreneurial multinationals (including Bayer, Johnson & Johnson, Daimler, ASML, Bosch, Nestlé, Richemont, Walmart and AIA) to explore novel ways of organizing, accelerating corporate innovation, enabling digital business transformation, and designing business ecosystems to thrive on uncertainty. He is a fluent Chinese speaker.
His 2018 book Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi and LeEco, which has a cover endorsement by renowned venture capital investor Tim Draper, explores the application of a business ecosystem approach. This was followed in 2019 by Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons from China’s Innovators, which provides an insider’s view of China’s under-the-radar, globally competitive innovators. The book has a cover testimonial from open innovation scholar Henry Chesbrough at University of California, Berkeley. His 2021 book The Future of Global Retail decodes China’s retail revolution with cover endorsement from Jørgen Vig Knudstorp, Executive Chair of the LEGO Brand Group.
At IMD, Greeven is director of the pioneering Building Digital Ecosystems, Strategies for Future Readiness and Orchestrating Winning Performance Singapore programs. He is also co-director of the Future-Ready Enterprise, jointly delivered by IMD and MIT Sloan School of Management.
Greeven is a founding member of the Business Ecosystem Alliance. His strategic foresight work contributed to future-ready dialogues in the public and private sector, including as a council member at the WEF Global Foresight Network. In addition, he co-leads research on industrial intelligence in collaboration with AVEVA, the digital ecosystem arm of Schneider Electric.
Findings from his research have been featured in international academic journals, such as Harvard Business Review, MIT Sloan Management Review, European Management Journal, and Asia-Pacific Journal of Management, as well as in global media such as Forbes, the Financial Times, Wired, CNN, Bloomberg, Fast Company, Dialogue, LSE Business Review, The Business Times, Nikkei Asian Review, The Telegraph, South China Morning Post, and China Daily.
Before joining IMD in 2019, he held faculty positions at Zhejiang University in China.