Professor Howard Yu
Chinese (Hong Kong)
INNOVATION
STRATEGY
Professor Howard Yu
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Vita

Howard Yu is the author of LEAP: How to Thrive in a World Where Everything Can Be Copied, LEGO professor of management and innovation at IMD Business School in Switzerland, and director of IMD’s signature Advanced Management Program (AMP), a three-week executive course. He delivers customized training programs for major global companies, including ASML, Mars, Maersk, Electrolux, Daimler, Sanofi, Novartis and others. A native of Hong Kong with a doctoral degree from Harvard Business School, he writes regularly for Forbes, Fortune, Harvard Business Review, Sloan Management Review, and the South China Morning Post. Video of Howard interviewing with the BBC here.


He is a two-time (2013 and 2015) prize-winning case writer awarded by the European Foundation for Management Development (EFMD)—Europe’s largest network association in the field of management development, with more than eight hundred member organizations. More recently, Yu was awarded for his work in the “outstanding case writer on the hot topic Big Data—Risks and Opportunities” category at the 2017 Case Centre Awards, which are called the business school Oscars by the Financial Times. He was shortlisted for the 2017 Thinkers50 Innovation Award, and then in 2018, appeared on the Thinkers50 Radar list, of 30 management thinkers “most likely to shape the future of how organizations are managed and led.”


His teaching and research collaboration with organizations in Asia includes China’s TravelSky, China Resources, COFCO, and Tencent; Japan’s Nitto and Recruit Holdings; Singapore’s Temasek. His work in Europe includes ASML, Daimler, Bosch, Electrolux, LEGO, Sanofi, and Novartis. Professor Yu received his doctoral degree in management from Harvard Business School. Prior to his doctorate, he worked in the banking industry in Hong Kong.

HOWARD YU'S PROGRAMS
Advanced Management Program
Shift your perspective and discover the next big business idea for your company. Learn to create short-term value whilst preparing for the future. In just 3 weeks.
Breakthrough Program for Senior Executives
Reconnect with yourself and refocus your leadership aspirations, address the issues that matter most to you and engage in-depth exchanges with other C-level executives
LEAP
Reinvent your business by leveraging the forces of technology in today’s global market realities.
All IMD programs
Howard Yu's Publications
2019
Huawei: fears in the West are misplaced and could backfire in the long run
Article
2019
How to make A.I. transformation more likely to succeed
Report
2019
Beyond copying Apple, here’s how WeChat is unseating the first app store in China
Article
2018
LEAP: How to thrive in a world where everything can be copied
Book