Professor Howard H. Yu

Chinese (Hong Kong)
Strategic Management and Innovation


Howard Yu is Professor of Strategy and Innovation at IMD, as well as the director of the three-week Advanced Management Program (AMP) executive education course. In 2015, Professor Yu was selected by Poets & Quants as one of the World’s Best 40 Under 40 Business School Professors. Besides having published in academic journals, such as Business History Review, his writing has also appeared in popular media outlets, including the New York Times, Harvard Business Review, Fortune, Forbes, MIT Sloan Management Review, the Financial Times, the Straits Times, SCMP, and Shanghai Daily. Interviews and quotes have appeared in Bloomberg News, the Los Angeles Times,the Wall Street Journal, Reuters, CNBC, and China Daily.

He is a two-time (2013 and 2015) prize-winning case writer awarded by the European Foundation for Management Development (EFMD)—Europe’s largest network association in the field of management development, with more than eight hundred member organizations. More recently, Yu was awarded for his work in the “outstanding case writer on the hot topic Big Data—Risks and Opportunities” category at the 2017 Case Centre Awards, which are called the business school Oscars by the Financial Times. He was shortlisted for the 2017 Thinkers50 Innovation Award, and then in 2018, appeared on the Thinkers50 Radar list, of 30 management thinkers “most likely to shape the future of how organizations are managed and led.”

His teaching and research collaboration with organizations in Asia includes China’s TravelSky, China Resources, COFCO, and Tencent; Japan’s Nitto and Recruit Holdings; Singapore’s Temasek. His work in Europe includes ASML, Daimler, Bosch, Electrolux, LEGO, Sanofi, and Novartis. Professor Yu received his doctoral degree in management from Harvard Business School. Prior to his doctorate, he worked in the banking industry in Hong Kong.