Digital Excellence Diploma

Understand how digital technologies and business models are radically changing competitive dynamics across industries

See into the mindset of digital disruptors, like Amazon, Google, Alibaba, and Silicon Valley "unicorns"

Understand how to become a much more agile organization

Define a plan of action for digitization across your organizational value chain that allows you to both preserve your core business and compete in new markets

Learn about the latest digital technologies and business models

Understand how disruptors disrupt and how to launch an effective response

Learn to foster agility and company culture for successful transformation

Develop a strategic roadmap for transformation that balances your core business with opportunities for disruptive innovation

Develop a clear roadmap to execute your digital business transformation strategy

Acquire the capabilities to partner with other organizations to succeed in your digital journey

Identify fast and effective implementation methodologies

Actively manage people, processes, data, and infrastructure to achieve business results

Recognize your capabilities and strengths to become an effective leader in the digital age

Identify your weaknesses in the digital leadership space and how to improve them

Understand how to collaborate, as well as motivate, influence, and build teams in the virtual space

Leave the program with a personal leadership plan for leading in the digital age

Explore the different digital platforms, and see how you can replicate their success factors

Understand the entire digital ecosystem and discover monetization strategies

Learn about the various types of analytics, and commonly used analytical models

Build an integrated understanding of digital strategies and analytics to ensure you execute with confidence

Understand big data and analytics, how they have evolved and what they mean for business in the future

Immerse yourself in the latest social media and mobile landscape trends

Evaluate your capabilities and strategies for data analytics

See how data analytics is impacting every aspect of your business and prepare your response

Understand how to launch multi-sided platforms and digital ecosystems

Develop your Internet-of-Things strategy to connect with other platforms

Monetize your platforms, and derive the greatest possible value from big data and artificial intelligence

Sharpen your digital strategy by anticipating and responding to strategic moves from your competitors and internet giants

Let timeless marketing fundamentals guide your decision-making, online and offline

Understand how digitalization changes customer decision-making and what this means for your brand

Become familiar with emerging business models and new approaches to market strategy

Master new technologies to connect with your customers

Create new business opportunities by exploring latest technologies and the impact for your industry

Work with an innovation coach to identity a tech opportunity that addresses your business goal or challenge

Become familiar with nimble innovation practices, the venturing world, design thinking and rapid prototyping

Develop a beta-prototype with experts in technology, innovation and entrepreneurship that you can apply to your business

Develop a digital supply chain management strategy that embeds the right technologies for your business

Understand and manage global supply-chain complexity and risks

Optimize your global material, information and financial flows

Lead organizational change and supply chain transformation

Drive disruption in your industry, 
don't drown in it

Identify changes in the business environment and take advantage of them

Analyze and overcome obstacles to rapid execution

Create a successful digital transformation plan for your organization

Learn how big data can give you and your company a strategic advantage

Discover the various sources of data, both within and outside your organization

Understand the different types of analytics and which is best suited to your needs

Investigate the different levels of data analytics maturity and where your organization stands

Learn how to set up and implement a successful digital transformation

Understand how to maximize ROI from digital projects

Get ready to address the people and culture-related challenges of digital transformation

Know how to respond faster and more effectively to digital disruption

Prepare yourself to transition your organization into a digital business

Learn how digital is transforming the leadership landscape and what aspects most impact you and your team

Explore key competencies and skills you need to lead effectively in the digital age

Cultivate greater self-awareness as a leader in the digital context

Understand how to motivate, empower, and build teams in the virtual space

Recognize how to influence and persuade people around your digital vision

Create your personal leadership plan for leading effectively and thriving in the digital age

Discover how digitalization transforms the marketing landscape

Explore pathways for recreating customer value

Become familiar with outside-in marketing activities to gain customer insights

Explore inside-out marketing activities to educate and engage customers

Learn the basics of customer centricity

Develop a digital marketing strategy for your business

Discover how digital is transforming the marketing landscape

Understand how to unearth and leverage customer insights

Grasp the key success factors to win in content marketing

Explore new approaches to segmentation

Learn how to purposefully leverage marketing data and AI 

Get an innovative framework for achieving a quantum leap in value creation
for your customers