Select the programs most relevant to your career goals.

Diploma fee CHF 25,000

Note: Some programs cannot be combined. For more information on how to start your journey, please contact us.

Once you complete your Diploma, a 10% discount will be accorded to further programs taken in the Diploma category.

Digital innovations to transform your business
Length
5 days
Next program
January 31, 2022
Frequency
8 times a year
Location
Lausanne
For business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations.

Understand how digital technologies and business models are radically changing competitive dynamics across industries

See into the mindset of digital disruptors, like Amazon, Google, Alibaba, and Silicon Valley "unicorns"

Understand how to become a much more agile organization

Define a plan of action for digitization across your organizational value chain that allows you to both preserve your core business and compete in new markets

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Your strategic roadmap for digital transformation
Length
4.5 days over 2 weekends
Next program
April 29, 2022
Location
liVe virtual
Learn the what and the how of digital business transformation, exploring topics such as platform business models, digital marketing, business analytics, and more.

Learn about the latest digital technologies and business models

Understand how disruptors disrupt and how to launch an effective response

Learn to foster agility and company culture for successful transformation

Develop a strategic roadmap for transformation that balances your core business with opportunities for disruptive innovation

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Driving business benefits from digital strategy
Length
2.5 days
Next program
March 14, 2022
Frequency
Once a year
Location
Lausanne
For business leaders or managers who are involved in digital business transformation, and are looking to successfully develop an execution plan.

Develop a clear roadmap to execute your digital business transformation strategy

Acquire the capabilities to partner with other organizations to succeed in your digital journey

Identify fast and effective implementation methodologies

Actively manage people, processes, data, and infrastructure to achieve business results

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Leading your team through change
Length
2.5 days
Next program
February 14, 2022
Frequency
Twice a year
Provides you with tools to develop the skills to effectively lead in the face of digital transformation.

Recognize your capabilities and strengths to become an effective leader in the digital age

Identify your weaknesses in the digital leadership space and how to improve them

Understand how to collaborate, as well as motivate, influence, and build teams in the virtual space

Leave the program with a personal leadership plan for leading in the digital age

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Connecting digital strategy with data analytics
Length
5 days
Next program
February 07, 2022
Frequency
Once a year
Location
Lausanne
Designed for experienced managers looking for an integrated understanding of how digital strategy connects with data analytics.

Explore the different digital platforms, and see how you can replicate their success factors

Understand the entire digital ecosystem and discover monetization strategies

Learn about the various types of analytics, and commonly used analytical models

Build an integrated understanding of digital strategies and analytics to ensure you execute with confidence

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Leverage big data and analytics in your business
Length
2.5 days
Next program
May 16, 2022
Frequency
Once a year
Location
liVe virtual
Gain a stronger understanding of the underlying concepts behind big data and analytical techniques.

Understand big data and analytics, how they have evolved and what they mean for business in the future

Immerse yourself in the latest social media and mobile landscape trends

Evaluate your capabilities and strategies for data analytics

See how data analytics is impacting every aspect of your business and prepare your response

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Using digital transformation to boost your competitive advantage
Length
2.5 days
Next program
May 09, 2022
Frequency
Once a year
Location
Lausanne
Get in-depth guidance on how to develop and implement a digital strategy.

Understand how to launch multi-sided platforms and digital ecosystems

Develop your Internet-of-Things strategy to connect with other platforms

Monetize your platforms, and derive the greatest possible value from big data and artificial intelligence

Sharpen your digital strategy by anticipating and responding to strategic moves from your competitors and internet giants

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Master the skills of online-offline marketing
Length
5 days
Next program
June 13, 2022
Frequency
Twice a year
Location
Lausanne
For senior or mid-level manager with strategic, marketing or commercial responsibilities, looking for the latest digital tools and strategies.

Let timeless marketing fundamentals guide your decision-making, online and offline

Understand how digitalization changes customer decision-making and what this means for your brand

Become familiar with emerging business models and new approaches to market strategy

Master new technologies to connect with your customers

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Inspiring technologies that can transform your business
Length
5 days
Next program
March 07, 2022
Frequency
Twice a year
Location
Lausanne
For individual business executives and teams who are looking to gain a deeper understanding of the latest innovative technologies. This program is jointly designed by IMD and Swiss federal institute of technology, EPFL (Ecole polytechnique fédérale de Lausanne). Here are your key program benefits:

Create new business opportunities by exploring latest technologies and the impact for your industry

Work with an innovation coach to identity a tech opportunity that addresses your business goal or challenge

Become familiar with nimble innovation practices, the venturing world, design thinking and rapid prototyping

Develop a beta-prototype with experts in technology, innovation and entrepreneurship that you can apply to your business

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Get maximum value from your supply chain
Length
5 days
Next program
May 30, 2022
Frequency
Twice a year
Location
Lausanne
For experienced executives working in procurement, supply-chain management and operations who want to develop an agile, customer responsive and profitable supply chain. Here are your key program benefits:

Develop a digital supply chain management strategy that embeds the right technologies for your business

Understand and manage global supply-chain complexity and risks

Optimize your global material, information and financial flows

Lead organizational change and supply chain transformation

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Competing in the Digital Vortex
Length
8 weeks
Next program
May 02, 2022
Frequency
3 times a year
Location
Online
8 weeks online, counts 2,5 days towards your Diploma
Explore digital opportunities and threats, and design defensive and offensive strategies which bring the business competitive advantage.

Drive disruption in your industry, 
don't drown in it

Identify changes in the business environment and take advantage of them

Analyze and overcome obstacles to rapid execution

Create a successful digital transformation plan for your organization

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Master digital analytics to drive innovation
Length
8 weeks
Next program
May 02, 2022
Frequency
Twice a year
Location
Online
8 weeks online, counts 2,5 days towards your Diploma
Develop a high-level understanding of big data and digital analytics, and discover practical tools you can use to drive your data strategy.

Learn how big data can give you and your company a strategic advantage

Discover the various sources of data, both within and outside your organization

Understand the different types of analytics and which is best suited to your needs

Investigate the different levels of data analytics maturity and where your organization stands

 

 

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A practical, step-by-step approach to digital business implementation
Length
5 weeks
Next program
May 02, 2022
Frequency
Twice a year
Location
Online
Get ready to lead the implementation of your organization's digital transformation, equipped with actionable solutions and best practices.

Learn how to set up and implement a successful digital transformation

Understand how to maximize ROI from digital projects

Get ready to address the people and culture-related challenges of digital transformation

Know how to respond faster and more effectively to digital disruption

Prepare yourself to transition your organization into a digital business

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Leading at your best in the digital age
Length
5 weeks
Next program
March 14, 2022
Frequency
Twice a year
Location
Online
5 weeks online, counts 2,5 days towards your Diploma
Explore key competencies and skills you need to lead effectively in a globally connected and constantly changing world.

Learn how digital is transforming the leadership landscape and what aspects most impact you and your team

Explore key competencies and skills you need to lead effectively in the digital age

Cultivate greater self-awareness as a leader in the digital context

Understand how to motivate, empower, and build teams in the virtual space

Recognize how to influence and persuade people around your digital vision

Create your personal leadership plan for leading effectively and thriving in the digital age

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Recreating customer value through digital
Length
8 weeks
Next program
May 02, 2022
Frequency
Twice a year
Location
Online
Rethink your marketing strategy and value creation through the lens of digital, and change the competitive game.

Discover how digitalization transforms the marketing landscape

Explore pathways for recreating customer value

Become familiar with outside-in marketing activities to gain customer insights

Explore inside-out marketing activities to educate and engage customers

Learn the basics of customer centricity

Develop a digital marketing strategy for your business

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Gain a practical tool kit to digitally transform your organization
Length
5 weeks
Explore a strategic approach to digital transformation to effectively navigate change and grow your competitive advantage.
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Identify opportunities to transform and optimize your business supply chain by leveraging efficiency-driven technology
Length
5 weeks
Optimize your business supply chain by leveraging efficiency-driven technology.
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Learn how cyber resilience directly impacts business continuity and value.
Length
5 weeks
Develop the skills to identify opportunities to transform and optimize your business supply chain by leveraging efficiency-driven technology.
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Rethink your approach to digital marketing
Length
5 modules (4-6 hours per module)
Frequency
Enroll anytime
Digital Marketing Fundamentals is an on-demand online program that enables you to understand key digital marketing concepts and rethink your approach to digital marketing.

Discover how digital is transforming the marketing landscape

Understand how to unearth and leverage customer insights

Grasp the key success factors to win in content marketing

Explore new approaches to segmentation

Learn how to purposefully leverage marketing data and AI 

Get an innovative framework for achieving a quantum leap in value creation
for your customers

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Upskill. Fast. | 2-week intensive online Sprint
Length
2 weeks
Next program
March 07, 2022
Location
Online and liVe virtual
IMD SPRINT is an accelerated 2-week learning pathway for ambitious executives looking to upskill fast and respond to new business challenges. World-class Executive Education, condensed for you!
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