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      Carsten Scheuba
      Global Head HR Services & Solutions, Lonza, Switzerland
      IMD digital programs have inspired me. This great combination of topics exposes you to what is possible for your business.
      Carsten's Diploma Journey
      Exam
      IMD Diploma
      Elisa Da Costa
      CEO & Commercial Leader, Elisa Da Costa, Portugal
      The diploma has enabled me to understand how I can digitize a traditional business and bring digital solutions.
      Elisa's Diploma Journey
      Exam
      IMD Diploma
      Carl Rossey
      General Manager, Yourcash Europe, UK
      The diploma has brought me valuable new insights and frameworks, particularly in marketing and strategy.
      Carl's Diploma Journey
      Exam
      IMD Diploma

      Select the programs most relevant to your career goals. Diploma fee is from CHF 26,700 according to program selection.

      Leveraging digital innovations to transform your business
      Length
      5 days
      Next program
      June 03, 2019
      Frequency
      7 times a year
      Location
      Lausanne
      For business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations. Here are your key program benefits:

      Understand how digital technologies and business models are radically changing competitive dynamics across industries

      See into the mindset of digital disruptors, like Amazon, Google, Alibaba, and Silicon Valley "unicorns"

      Understand how to become a much more agile organization

      Define a plan of action for digitization across your organizational value chain that allows you to both preserve your core business and compete in new markets

      View program page
      Inspiring technologies that can transform your business
      Length
      5 days
      Next program
      September 16, 2019
      Frequency
      Twice a year
      Location
      Lausanne
      For individual business executives and teams who are looking to gain a deeper understanding of the latest innovative technologies. This program is jointly designed by IMD and Swiss federal institute of technology, EPFL (Ecole polytechnique fédérale de Lausanne). Here are your key program benefits:

      Open up new opportunities for your business by exploring latest technologies and the impact for your business and industry

      Become familiar with nimble innovation practices, the venturing world, design thinking as well as rapid prototyping

      Develop a beta-prototype with experts in technology, innovation and entrepreneurship that you can apply to your business

      View program page
      Connecting digital strategy with data analytics
      Length
      5 days
      Frequency
      Once a year
      Designed for experienced managers looking for an integrated understanding of how digital strategy connects with data analytics. Here are your key program benefits:

      Explore the different digital platforms, and see how you can replicate their success factors

      Understand the entire digital ecosystem and discover monetization strategies

      Learn about the various types of analytics, and commonly used analytical models

      Build an integrated understanding of digital strategies and analytics to ensure you execute with confidence

      View program page
      Master the skills of online-offline marketing
      Length
      5 days
      Next program
      October 07, 2019
      Frequency
      Twice a year
      Location
      Lausanne
      For senior or mid-level manager with strategic, marketing or commercial responsibilities, looking for the latest digital tools and strategies. Here are your key program benefits:

      Let timeless marketing fundamentals guide your decision-making, online and offline

      Understand how digitalization changes customer decision-making and what this means for your brand

      Become familiar with emerging business models and new approaches to market strategy

      Master new technologies to connect with your customers

      View program page
      Get maximum value from your supply chain
      Length
      5 days
      Next program
      November 11, 2019
      Frequency
      Twice a year
      Location
      Lausanne
      For experienced executives working in procurement, supply-chain management and operations who want to develop an agile, customer responsive and profitable supply chain. Here are your key program benefits:

      Develop a digital supply chain management strategy that embeds the right technologies for your business

      Understand and manage global supply-chain complexity and risks

      Optimize your global material, information and financial flows

      Lead organizational change and supply chain transformation

      View program page
      Leading your team through change
      Length
      2.5 days
      Next program
      October 23, 2019
      Frequency
      Twice a year
      Location
      Lausanne
      For individuals and/or teams who are managing other people and are seeking the skills to effectively lead in the face of digital transformation. Here are your key program benefits:

      Recognize your capabilities and strengths to become an effective leader in the digital age

      Identify your weaknesses in the digital leadership space and how to improve them

      Understand how to collaborate, as well as motivate, influence, and build teams in the virtual space

      Leave the program with a personal leadership plan for leading in the digital age

      View program page
      Using digital transformation to boost your competitive advantage
      Length
      2.5 days
      Next program
      June 10, 2019
      Frequency
      Twice a year
      Location
      Lausanne
      For individuals and teams who are seeking in-depth guidance on how to develop and implement a digital strategy. Here are your key program benefits:

      Understand how to launch multi-sided platforms and digital ecosystems

      Develop your Internet-of-Things strategy to connect with other platforms

      Monetize your platforms, and derive the greatest possible value from big data and artificial intelligence

      Sharpen your digital strategy by anticipating and responding to strategic moves from your competitors and internet giants

      View program page
      Leverage big data and analytics in your business
      Length
      2.5 days
      Next program
      June 12, 2019
      Frequency
      Twice a year
      Location
      Lausanne
      For managers and business leaders who make complex decisions in areas related to digital transformation and digital strategy and need to gain a stronger understanding of the underlying concepts behind big data and analytical techniques. Here are your key program benefits:

      Understand big data and analytics, how they have evolved and what they mean for business in the future

      Immerse yourself in the latest social media and mobile landscape trends

      Evaluate your capabilities and strategies for data analytics

      See how data analytics is impacting every aspect of your business and prepare your response

      View program page
      Create revenue from new financial technologies
      Length
      2.5 days
      Next program
      October 23, 2019
      Frequency
      Twice a year
      Location
      Lausanne
      For business and/or finance professionals looking to learn about the latest financial technologies that are driving rapid change. Here are your key program benefits:

      Get an overview of the latest fintech trends and find potential applications for your business

      Understand the opportunity provided by tokenization – the transformation of tangible and intangible assets into digital assets

      Explore cybersecurity solutions to protect your data and identity from online threat

      Learn from the financial success of digital platforms and how you can compete with them

      View program page
      Driving business benefits from digital strategy
      Length
      2.5 days
      Next program
      September 16, 2019
      Frequency
      Twice a year
      Location
      Lausanne
      For business leaders or managers who are involved in digital business transformation, and are looking to successfully develop an execution plan. Here are your key program benefits:

      Develop a clear roadmap to execute your digital business transformation strategy

      Acquire the capabilities to partner with other organizations to succeed in your digital journey

      Identify fast and effective implementation methodologies

      Actively manage people, processes, data, and infrastructure to achieve business results

      View program page
      Competing in the Digital Vortex
      Length
      8 weeks
      Next program
      May 06, 2019
      Frequency
      3 times a year
      Location
      Lausanne
      8 weeks online, counts 2,5 days towards your Diploma
      Explore digital opportunities and threats, and design defensive and offensive strategies which bring the business competitive advantage.

      Drive disruption in your industry, 
      don't drown in it

      Identify changes in the business environment and take advantage of them

      Analyze and overcome obstacles to rapid execution

      Create a successful digital transformation plan for your organization

      View program page
      Chart your path to analytical excellence
      Length
      8 weeks
      Next program
      May 13, 2019
      Frequency
      Twice a year
      Location
      Online
      8 weeks online, counts 2,5 days towards your Diploma
      Develop a high-level understanding of big data and digital analytics plus discover practical tools you can use to drive your data strategy. Here are your key program benefits:

      Learn how big data can give you and your company a strategic advantage

      Discover the various sources of data, both within and outside your organization

      Understand the different types of analytics and which is best suited to your needs

      Investigate the different levels of data analytics maturity and where your organization stands

       

       

      View program page
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