Developing Digital Transformation Strategies
Lead and accelerate digital transformation
IMD’s Developing Digital Transformation Strategies program empowers you to take a strategic, enterprise-wide approach to digital and AI transformation. You’ll learn to design and lead customer-centric digital transformation that delivers lasting value.
The program introduces a robust framework to help you develop strategies that enhance your current offerings and create new ones, while optimizing the effectiveness of your internal functions. The framework will also guide you how to put these strategies into action in the most time-effective and efficient manner.
You’ll examine how digital tools – from sensors to platforms – generate actionable data, and how to use AI to translate those insights into decisions that shape the future of your organization. Along the way, you’ll consider the critical enablers of transformation: leadership, culture, and organizational design.
You’ll leave the program with a holistic understanding of end-to-end digital transformation, and a clear, strategic roadmap tailored to your organization’s goals, equipping you to drive change and secure long-term competitive advantage.
You can take this program as a stand-alone course or as part of the IMD Executive Certificate in AI and Digital Business Excellence or the IMD Online Executive Certificate.
Answer a few quick questions to discover if this program aligns with your goals and experience.
Talk with a Program Advisor to get personalized guidance and answers to your questions.
Your learning journey takes 5 weeks. Each week requires a time commitment of 4–6 hours and includes clear learning objectives and deliverables. You will be accompanied by a dedicated executive coach who provides weekly feedback and support, helping you apply what you learn to your own context.
One-on-one coaching
Throughout your online learning, you’ll be accompanied by an experienced IMD executive coach who will challenge you, encourage you, and provide valuable feedback on your weekly assignments. Together, you’ll dive deeper into the program content and make it meaningful to your own professional context. Your interactions will take place via video, in writing, and over the phone.
Achieve your goals
Your expert coach helps you:
Define your learning objectives and stay on track.
Review your progress on a weekly basis.
Overcome your challenges.
Apply what you learn to your own context.
When we say “real impact”, we mean it. After attending an IMD online program in 2024, 98% of participants stated:
“I gained fresh knowledge and insights.”
“I gained practical tools and ideas.”
“I could better choose and focus on priorities.”
“I felt more confident about myself.”
Designed for impact and delivered for you, IMD’s online programs help you achieve your aspirations wherever you are in your career or the world. Here’s what makes the IMD online program experience exceptional.
Length: 5 weeks (4-6 hours per week)
Application deadline closes 7 days before the session starts.
Join as a team
A team from the same company that enrolls together to the same online program benefits from a special rate (every 10th participant joins the program for free). We can also work with you to customize learning objectives to your team’s goals, enabling you to develop a common approach to your specific organizational challenges. Contact us to explore the best solution for you.
