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    - IMD Business School - IMD Business School - IMD Business School
    Mark Greeven

    Mark Greeven is a Professor of Management Innovation and Dean of IMD Asia

    Mark Greeven

    Mark Greeven is a Professor of Management Innovation and Dean of IMD Asia

    Meet your Program Director

    Mark Greeven is Professor of Management Innovation and Dean of Asia. He is the Director of IMD’s Building Digital Ecosystems program and Co-Director of Strategy for Future Readiness program. He is ranked on the 2023 Thinkers50 list of global management thinkers: “Ecosystem Specialist”. Drawing on two decades of experience in research, teaching, and consulting in Europe and China, Mark helps business leaders discover new transformation engines and become future ready.

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    Contributing Faculty

    Building Digital Ecosystems contributing faculty bring a fantastic combination of world-class cutting-edge research on digital ecosystems and transformation, enhanced by rich experiences and insights from their strategic roles at some of the top global digital companies. Congratulations to visiting professor Annabelle Gawer for her latest recognition with the “Theory-to-Practice Strategy Award 2024. Read more.

    - IMD Business School
    Annabelle Gawer

    Visiting Professor

    Annabelle Gawer is a visiting professor at IMD and Chaired Professor in Digital Economy at the University of Surrey Business School in the UK, where she also serves as the Director of the Centre of Digital Economy (CoDE).  She is a pioneering researcher who works closely with businesses and governments on the business of digital platforms and…

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    - IMD Business School
    Mohan Subramaniam

    Professor of Strategy and Digital Transformation

    Mohan Subramaniam is Professor of Strategy and Digital Transformation. He focuses on the digital transformation of incumbent industrial firms and new sources of competitive advantage in the digital age. He is a recognized thought leader in digital strategy and has helped senior executives in several companies find new sources of value and growth fo…

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    Latest publications
    Article
    CR Beer’s bold bet: refreshing China’s biggest brewery

    How CR Beer, the brewer of Snow beer and the exclusive Chinese partner of Heineken, redefined its legacy by shifting from mass‑market volume to premium innovation and Baijiu diversification under the bold leadership of CEO Hou Xiaohai.

    By Mark J. Greeven, Sophie Liu and Wei Wei
    13 May 2025
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    Article
    China’s pharmaceutical sector: innovation meets demographic-driven demand

    Explore how innovation, R&D, and policy reforms are reshaping China’s pharmaceutical sector amid rising healthcare demand and demographic shifts.

    By Mark J. Greeven and Sophie Liu
    14 April 2025
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    Article
    China's Apparel Sector -Domestic Champions

    China’s apparel sector – particularly sportswear – continues to show remarkable resilience in domestic retail sales, despite global economic headwinds such as monetary tightening, geopolitical tensions, and shifting consumer demand. The domestic m…

    By Mark J. Greeven and Sophie Liu
    14 April 2025
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    Article
    China's technology sector – AI innovation

    China’s technology sector continues to accelerate global innovation through AI integration, ecosystem expansion, and semiconductor development. Despite regulatory shifts and trade tensions, companies investing in R&D and diversifying business mode…

    By Mark J. Greeven and Sophie Liu
    14 April 2025
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