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    Meet your Program Directors

    Meet your Program Directors

    Program Directors

    IMD and CKGSB Faculty members are recognized world authorities in their fields. Dividing their time between teaching, research, and working with international companies, they remain on top of the latest digital and management trends. You can expect timely, innovative learning activities, materials, and content in all programs.

    Prof Mark Greeven IMD
    Mark Greeven
    Professor of Innovation & Strategy at IMD

    His research focuses on how to organize innovation in a turbulent world. He collaborates with innovative Chinese companies and entrepreneurial multinationals to explore novel ways of organizing, accelerating innovation, enabling digital business transformation and designing business ecosystems to thrive on uncertainty. He frequently contributes to prestigious publications such as Harvard Business Review and MIT Sloan Management Review and is author of Business Ecosystems in China. He’s a founding member of the Business Ecosystem Alliance. In 2017 he was named on the prestigious Thinkers50 Radar list of 30 next-generation business thinkers.

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    Yang Li
    Associate Professor of Marketing and Executive Academic Director MBA Program & Executive Education Programs at CKGSB

    His research focuses on Machine Learning, Bayesian Nonparametrics, Big Data, Choice Modeling, Text Mining, Recommender Systems. Professor Li has published on leading academic journals such as Management Science, Marketing Science, and Journal of Marketing Research. At CKGSB, Dr. Li teaches marketing management to MBAs, EMBAs and Executive Education. He has also consulted for Tencent, Baidu and Yonghui Groups, and currently holds a US patent.

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    Latest publications
    Learning from the locals: How to innovate in China
    By Erik Walenza-Slabe, Yunfei Feng, Mark J. Greeven, Feng, Yunfei

    By engaging with local start-ups that understand customers’ pain points, Western multinationals can provide innovative products and services for the Chinese market. China represents a huge growth market for many companies. Yet many Western multina…

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    How China’s retail revolution puts consumers’ needs at the center
    By Winter Nie, Mark J. Greeven, Philip Rosenzweig

    China’s retail revolution draws on convenience and technology to fulfil customer needs in innovative ways.

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    China’s leveraging of technology to reinvent retail can serve as inspiration for other Asian markets
    By Mark J. Greeven

    By putting the consumer’s needs at the center, China’s retail companies have rethought the value chain and reinvent the retail model, delivering a greater and more relevant retail experience to consumers, argued Mark Greeven, IMD’s Professor of In…

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    Grow an ecosystem to cut complexity and boost your business
    By Mark J. Greeven

    The level of complexity and uncertainty in today’s global economy, and even within our own organizations, can feel overwhelming. Learning to create and orchestrate ecosystems can help.

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    Contributing Faculty

    Building Digital Ecosystems contributing faculty bring a fantastic combination of world-class cutting-edge research on digital transformation enhanced by rich experiences and insights from their strategic roles at some of the top global digital companies.

    Amit Joshi
    IMD Professor of AI, Analytics & Marketing Strategy

    Prof. Joshi specializes in helping organizations use artificial intelligence and develop their big data, analytics and AI capabilities.

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    Jianwen Liao (Jon)
    CKGSB Professor of Managerial Practice & former Associate Dean; Former Chief Strategy Officer, JD.com

    Prof. Liao’s areas of expertise are in strategic planning and execution, partnerships, investment, innovation, corporate branding and communications

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    Mohan Subramaniam
    Mohan Subramaniam
    Professor of Strategy and Digital Transformation

    Prof. Subramaniam focuses on the digital transformation of incumbent industrial firms and new sources of competitive advantage in the digital age.

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