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Mark Greeven

Mark Greeven is a Professor of Innovation and Strategy and Director of IMD China Initiative

Mark Greeven

Mark Greeven is a Professor of Innovation and Strategy and Director of IMD China Initiative

Meet your Program Director

Mark Greeven is Professor of Innovation and Strategy and Director of IMD China Initiative. He also co-directs IMD’s Building Digital Ecosystems program and Strategy for Future Readiness program. He is ranked on the 2023 Thinkers50 list of global management thinkers: “Ecosystem Specialist”. Drawing on two decades of experience in research, teaching, and consulting in Europe and China, Mark helps business leaders discover new transformation engines and become future ready.