During this four-week journey, you will explore different tools, strategies and frameworks on how to better prepare and manage a crisis. By exploring numerous examples of actual crisis situations and business cases, you will glean valuable lessons and apply the learning to your own organizational context. Supported by your professional learning coach, by the end of the program, you will establish a crisis response plan for your organization.

The program is structured in four units, covering the following topics:

Unit 1: Prepare for the unknown

• Learn about different types of crises
• Identify strategies and models that will help you become a more resilient organization
• Understand how social capital and agile team structures can be key to successfully managing a crisis

Unit 2: Accept your limitations

• Demonstrate a deep understanding of your own cognitive biases and know how best to address them
• Be able to have smarter conversations with multiple stakeholders
• Find out how to manage yourself effectively in a crisis

Unit 3: Manage the spotlight

• Learn how to communicate effectively in a crisis and increase trust with your stakeholders
• Understand how to manage the spotlight and balance informative and engaging communication and the importance of facts
• Be aware of the role of media in times of crises

Unit 4: Post-crisis: Reflect and prepare

• Understand that crises have long roots
• Understand the importance of stepping back and reflecting on a possible post-crisis-crisis
• Reflect on what you can learn from past crises your organization has been exposed to and how to prepare for potential future crises