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    Case Study

    Wetzel GmbH: The fight against the rubber smell

    By Ulrich Steger
    7 pages
    June 1997
    Order this case study
    Reference: IMD-2-0073

    This case covers a conflict between a medium sized corporation and the local community. The events described could have happened anytime, anywhere and to anyone. It examines the key pre-condition for the escalation of the conflict as well as the missed opportunities, the “driver” of the escalation and the options left. It also analyzes the “mental map” of the different players and the reasons for their difficulties to communicate.

    Keywords
    Corporate Sustainability Management
    Settings
    Germany
    1994
    Type
    Field Research
    Copyright
    © 1997
    Available Languages
    English
    Related material
    Teaching note
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    Available Languages English
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