Tetra Pak: Freedom with accountability
The case looks at the strategic options and potential conflicts facing Teresa Presas following her promotion to director for corporate environmental affairs. She is preparing a new corporate (global) environmental strategy for Tetra Pak which she is about to present to group management. She has circulated the draft strategy for internal review and has received comments from colleagues in Asia and North America. Based on their feedback, Presas must decide how much she should take regional factors into account in setting a global strategy for the organization given that the two regions have different views on important pillars of the strategy.
August 2000
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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