Case Study

TCL-Thomson Electronics (C): New business model

3 pages
May 2008
Reference: IMD-3-1994

This is the third part of the TCL-Thomson Electronics case series. It describes the business model currently in use at TCL.

Learning Objective

To identify and eliminate the weaknesses of the old TCL business model and propose innovative business strategies that would make the company profitable despite its tough competitive situation.

Keywords
Globalization, Restructuring, Business Model, Television, Multimedia, Electronics
Settings
China
July 2006-2008
Type
Field Research
Copyright
© 2008
Available Languages
English
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