TCL-Thomson Electronics (C): New business model
This is the third part of the TCL-Thomson Electronics case series. It describes the business model currently in use at TCL.
To identify and eliminate the weaknesses of the old TCL business model and propose innovative business strategies that would make the company profitable despite its tough competitive situation.
July 2006-2008
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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